Who are we ?

Shugio was conceived in 2023 in Paris, the capital of fashion and style. Our designs are inspired by this cultural richness, while remaining anchored in the authenticity and values ​​of Brazilian Jiu-Jitsu.

The founder, Ilan , has been practicing Brazilian Jiu-Jitsu since 2008. This sport has quickly become a real passion, a way of life. During his many travels, Ilan has had the opportunity to train in the biggest clubs in the world and to see this discipline evolve, which is so close to his heart.

The idea of ​​Shugio was born from his desire to highlight the fundamental values ​​of Brazilian Jiu-Jitsu: Humility, Resilience, Sharing . More than just a brand, Shugio is a mission: to strengthen the local community, create exceptional products and embody these principles on a daily basis.

Our kimonos have been designed for anyone looking for a high quality , lightweight kimono that is perfectly suited to competition.

The name Shugyo comes from Japanese and means "intensive training to achieve excellence" . This word perfectly reflects our vision of this discipline:
Self-improvement, resilience and humility are more important than victory at all costs.

We sincerely want to help our customers and our community become the best version of themselves, both on and off the mat.

"There is no luck, only hard work, discipline."
This is why our top line is clear: TRUST THE PROCESS.

At Shugio, we have one mission: To grow Brazilian Jiu-Jitsu by sharing our passion for this unique lifestyle. We believe that through its values, this sport can make the world a better place, one movement at a time.